Data & Privacy
At bobo77, we take your privacy seriously. This Privacy Policy explains exactly what personal data we collect from players across Malaysia, how we use and protect that data, who we share it with, and what rights you have over your own information. Please read this document carefully.
Our Commitment
256-bit Encryption
All data transmitted between your device and bobo77 is protected by industry-standard SSL/TLS encryption. Your information travels securely.
No Data Selling
bobo77 does not sell, rent, or trade your personal data to any third party for marketing or commercial purposes. Full stop.
Minimal Data Collection
We collect only the data necessary to operate your account, process payments, and meet our regulatory obligations. Nothing more.
Your Rights Respected
You have the right to access, correct, and request deletion of your personal data held by bobo77 at any time through our support team.
Secure Fund Segregation
Financial data and player balances are maintained in segregated, secured systems entirely separate from our operational infrastructure.
Transparent Practices
We keep this Privacy Policy current and notify players of any material changes via their registered email before those changes take effect.
This Privacy Policy ("Policy") is published by bobo77 ("Company", "we", "us", "our") and governs the collection, processing, storage, and disclosure of personal data relating to all users ("Player", "User", "you") of the bobo77 platform, website, mobile application, and associated services (collectively, the "Platform") accessible at bobo77.asia.
bobo77 provides online casino gaming and sports betting services to players across Malaysia, including Kuala Lumpur, Petaling Jaya, Penang, Johor Bahru, and Shah Alam. In operating these services, we necessarily collect and process certain personal data about our players. We are committed to handling that data lawfully, transparently, and with respect for your privacy.
By registering an account on the Platform, making a deposit, or otherwise using our services, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you must not use the bobo77 Platform.
Note for Malaysian Users: Malaysia's Personal Data Protection Act 2010 (PDPA) governs the processing of personal data in Malaysia in respect of commercial transactions. While bobo77 operates under international licensing, we are committed to processing your data in accordance with internationally recognised privacy principles that are consistent with the PDPA's requirements.
The following terms carry the meanings set out below throughout this Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably identify a living individual, including name, identification number, email address, telephone number, IP address, and financial data. |
| "Processing" | Any operation performed on personal data, including collection, recording, storage, use, disclosure, erasure, or destruction. |
| "Data Controller" | bobo77, which determines the purposes and means of processing personal data collected through the Platform. |
| "Data Processor" | Any third-party service provider that processes personal data on behalf of bobo77 under a contractual data processing agreement. |
| "Consent" | A freely given, specific, informed, and unambiguous indication of agreement by a User to the processing of their personal data. |
| "KYC Documents" | Identity verification documents submitted by a Player, such as a Malaysian MyKad, driving licence, passport, and proof of address. |
| "Cookies" | Small text files stored on your device by your browser at the request of the Platform for session management, analytics, and personalisation purposes. |
bobo77 collects the following categories of personal data in connection with the provision of its services. We collect only what is necessary for the identified purposes.
| Category | Specific Data Points |
|---|---|
| Identity Data | Full legal name, date of birth, nationality, gender, and copies of government-issued identification documents (MyKad, driving licence, or passport). |
| Contact Data | Email address, mobile phone number, and residential address (as provided during registration or KYC verification). |
| Financial Data | Bank account details, e-wallet identifiers (e.g., Touch 'n Go eWallet, Boost, GrabPay), transaction history, deposit and withdrawal records, and cryptocurrency wallet addresses where applicable. |
| Account Data | Username, encrypted password hash, account registration date, account status, verification tier, and bonus history. |
| Technical Data | IP address, device type and model, operating system, browser type and version, session timestamps, and geolocation data (country/region level). |
| Usage Data | Games played, betting history, wager amounts, win/loss records, session duration, pages viewed, and feature interactions within the Platform. |
| Communications Data | Records of your interactions with our customer support team via live chat, email, or messaging, including the content of those communications. |
| KYC Documents | Scanned or photographed copies of identity documents and proof of address submitted during the verification process, including any selfie images submitted for identity confirmation. |
We do not intentionally collect special category personal data (such as data revealing racial or ethnic origin, religious beliefs, health data, or sexual orientation) unless you voluntarily disclose such information in the course of a support interaction, in which case it is treated with the highest level of confidentiality.
bobo77 collects personal data through the following channels:
You provide data directly when you register an account, complete the KYC verification process, make a deposit or withdrawal, contact our customer support team, or respond to a survey or promotion. All such data is submitted voluntarily by you.
When you access the Platform, our systems automatically collect certain technical and usage data, including IP address, browser type, session data, and in-game activity. This data is collected via server logs, cookies, pixel tags, and similar tracking technologies.
We may receive personal data about you from third-party payment processors (such as FPX, DuitNow, and e-wallet providers), identity verification service providers, fraud detection partners, and publicly available sources, where such data is used to supplement our own records for security and compliance purposes.
If a current bobo77 player refers you to the Platform through our referral programme, we may receive your contact information from that player. We will only use such information to contact you once regarding the referral offer, unless you subsequently register an account.
bobo77 processes your personal data for the following specific and lawful purposes:
bobo77 processes personal data on the following legal bases, depending on the specific purpose:
You may withdraw consent for consent-based processing at any time by adjusting your account settings or contacting our support team. Withdrawing consent will not affect the lawfulness of processing that took place before withdrawal.
bobo77 does not sell, rent, or trade your personal data. We may share your data with the following categories of third parties only to the extent necessary for the described purposes:
We share financial data with payment processors and banking partners (including FPX operators, DuitNow-connected banks such as Maybank, CIMB, Public Bank, and Hong Leong, and e-wallet platforms including Touch 'n Go eWallet, Boost, and GrabPay) strictly to process your requested transactions.
KYC documents and identity data may be shared with licensed identity verification service providers who assist us in confirming player identity and age. These providers operate under strict data processing agreements.
Technical and usage data may be shared with fraud detection and cybersecurity partners for the purpose of protecting the Platform and its players against fraudulent activity, money laundering, and account compromise.
Where required for the provision of specific game titles, limited account identifiers (not personal identity data) may be shared with licensed game content providers to facilitate gameplay sessions.
bobo77 may disclose personal data to regulatory bodies, law enforcement agencies, or courts where required to do so by applicable law, court order, or our licensing obligations. We will notify you of such disclosure where legally permitted to do so.
In the event of a merger, acquisition, or sale of substantially all of our assets, personal data held by bobo77 may be transferred to the acquiring entity, subject to equivalent privacy protections being maintained. Affected players will be notified prior to any such transfer.
All third-party data processors engaged by bobo77 are required to enter into data processing agreements that restrict their use of personal data to the specific purposes for which it was shared, and that require them to maintain appropriate technical and organisational security measures.
bobo77 retains personal data only for as long as is necessary for the purposes described in this Policy, or as required by our legal and regulatory obligations. The following general retention periods apply:
| Data Category | Retention Period |
|---|---|
| Account & Identity Data | Duration of account plus 5 years following account closure, to satisfy AML record-keeping requirements. |
| KYC Documents | Duration of account plus 5 years, or as required by our licensing authority. |
| Financial Transaction Records | 7 years from the date of the transaction, in compliance with financial record-keeping standards. |
| Customer Support Communications | 3 years from the date of the interaction, unless related to an ongoing dispute or regulatory matter. |
| Technical & Usage Data | Up to 24 months, or longer where retained for fraud investigation purposes. |
| Marketing Consent Records | Duration of consent plus 12 months following withdrawal, as evidence of lawful processing. |
Following the expiry of the applicable retention period, personal data will be securely deleted or anonymised so that it can no longer be attributed to an identifiable individual.
bobo77 implements a range of technical and organisational measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
Notwithstanding the above, no method of data transmission or storage is entirely secure. While we strive to protect your data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and notifying us immediately if you suspect any unauthorised activity on your account.
bobo77 uses cookies and similar tracking technologies to ensure the Platform functions correctly, to remember your preferences, and to analyse how the Platform is used. The following categories of cookies are in use:
Required for the Platform to function. These include session cookies that maintain your logged-in state and security cookies that detect fraudulent activity. These cannot be disabled without impairing Platform functionality.
Used to remember your preferences such as language setting, display options, and game history. Disabling these will affect your user experience but will not prevent access to the Platform.
Used to collect aggregate data about how players use the Platform, including which pages are most visited and where users encounter difficulties. This data is used to improve the Platform. We use analytics cookies only with your consent.
You may manage or withdraw consent for non-essential cookies at any time through your browser settings. Note that disabling cookies may affect the functionality of certain Platform features. Continued use of the Platform without disabling cookies constitutes consent to our cookie practices as described above.
Subject to applicable law and certain exemptions, you have the following rights in relation to the personal data bobo77 holds about you. To exercise any of these rights, please contact our support team using the details in Section 15.
Request a copy of the personal data we hold about you and information about how it is processed.
Request correction of any inaccurate or incomplete personal data we hold about you.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
Request that we restrict the processing of your personal data in certain circumstances, such as while accuracy is disputed.
Receive a structured, machine-readable copy of data you provided to us, for transfer to another controller where technically feasible.
Object to processing of your data based on legitimate interests or for direct marketing purposes. Marketing objections will be honoured immediately.
We will respond to all valid rights requests within 30 calendar days. Where a request is complex or numerous, we may extend this period by a further 60 days, in which case we will notify you of the extension and the reasons for it. We do not charge a fee for exercising your rights unless requests are manifestly unfounded or excessive.
bobo77 services are strictly for individuals aged 21 years and above. We do not knowingly collect personal data from any person under the age of 21. Age verification is a mandatory component of our KYC process, and we verify the age of all players who request withdrawals above defined thresholds.
If we become aware that personal data has been collected from a person under the age of 21, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on our Platform, please contact our support team immediately with the relevant account details.
21+ Policy: bobo77 strictly enforces a minimum age of 21 for all registered players. Parents and guardians who are concerned about minors accessing gambling services are encouraged to use parental control software to restrict access to gambling-related websites.
As bobo77 operates under an international gaming licence and engages service providers located in multiple jurisdictions, your personal data may be transferred to and processed in countries outside Malaysia. These may include the jurisdiction where our licensing authority is based, as well as the countries where our technology and payment service providers operate.
Where personal data is transferred internationally, bobo77 takes steps to ensure that appropriate safeguards are in place to protect your data, including requiring that data processors in other jurisdictions maintain data security standards equivalent to those described in this Policy. Contractual data processing agreements are in place with all third-party processors.
By using the Platform, you acknowledge and consent to your personal data being transferred to and processed in jurisdictions outside Malaysia as described in this section.
bobo77 may update this Privacy Policy from time to time to reflect changes in our data processing practices, changes in applicable law, or developments in our services. Any material changes to this Policy will be communicated to registered players via the email address associated with their account at least 14 days before the changes take effect.
The "Last Updated" date shown at the top of this page indicates when this Policy was most recently revised. We encourage you to review this Policy periodically. Your continued use of the Platform after the effective date of any revision constitutes your acceptance of the updated Policy.
If you do not agree with any change to this Policy, you must cease using the Platform and may request account closure by contacting our support team. We will process any remaining verified balance upon closure, subject to our Terms & Conditions.
If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data bobo77 holds about you, please contact our Data Privacy team through the following channels. We handle all privacy-related enquiries with the appropriate level of confidentiality and priority.
Email: [email protected]
Live Chat: Available 24/7 via the Platform — average response time 3–5 minutes
Subject Line: Please use "Privacy Request – [Your Username]" for data rights requests
Response Time: Up to 30 calendar days for formal data rights requests
For questions about our Terms & Conditions, please visit our Terms & Conditions page. For responsible gambling support and self-exclusion tools, please visit our Responsible Gambling page.
Security & Privacy
Every data transmission between your device and our servers uses 256-bit SSL/TLS encryption — the same standard used by international banking institutions.
Protect your bobo77 account with 2FA. Even if your password is ever compromised, an additional verification step prevents unauthorised access to your funds.
bobo77 has never sold player data and never will. Your personal information is used exclusively to operate your account and comply with our regulatory obligations.
We tell you exactly what data we collect, why we collect it, who sees it, and how long we keep it. No hidden data practices. No surprises.
Access, correct, or delete your data at any time. Our support team handles all data rights requests within 30 days in English, Bahasa Melayu, and Chinese.
Our data practices are aligned with internationally recognised privacy principles and the requirements of our gaming licence, providing a consistent and accountable framework for data protection.
Explore bobo77
bobo77 is built on transparency and player trust. From Kuala Lumpur to Penang, our platform serves Malaysian players with fast payments, fair games, and a genuine commitment to data privacy. For players aged 21 and above only.
Questions about your data? Contact us at [email protected]. For responsible gambling support, visit our Responsible Gambling page. 21+ only.